The Pizza Industry Essay Example for Free

The Pizza Industry Essay Strengths: ? Pizza is a food item loved and consumed by majority of the people in the world. This is proved by the figures shown in the slides before. ? Pizza outlets provide good taste, quality products with qualified staff, good atmosphere and hygienic environment. Motivation level of staff stays high which make the pizzerias more prosperous. Weaknesses: ? The Pizza outlets provide less range of products and they are usually high priced except for some other reasonable alternatives. In the Indian context, except for some new variants, they focus more on Western taste instead of Eastern. Opportunities: ? New markets can be explored and new opportunities can be sought. Diversification of products can increase their market share. They can reduce their prices because of more resources. They could also incorporate other service models in their structure. Threats: ? New entrants in the market can affect their market share. ? Other local restaurants can affect their market share by providing pizzas with lower price. ? Pizza Hut †¢ Founded in 1958. †¢Parent Company: Yum! Brands. †¢Pizza Hut â€Å"Bistro† †¢Pizza Hut Express and â€Å"The Hut† ? Place †¢ 12,500 restaurants across 91 countries. †¢147 stores across 35 cities in India †¢Mostly in higher income zone ? Products ? Price †¢ Range: 65 485 †¢Coupon worldwide and gift cards in developed countries †¢Pan 4 all ? Promotion †¢C. H. A. M. P. S (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) †¢3F? s ( Fun, Friendly and Familiar) †¢ Sponsored Back to the Future II †¢ MySpace Ted campaign †¢ Endorsed by Lara Dutta. Pizza Hut – BCG Matrix 1)P? Zone, from Calzone Garlic Cheese Bread 2)The Pan Pizza 3)Thin n Crispy 4)Dipping Strips ? Pizza Hut Target Markets ? Target audience is basically anyone and everyone who loves to eat pizzas. Age group of 12 to 30. Pizza has long been targeted to families, because of its ambience and the environment it offers in all its outlets. ? ? Ad Campaigns ? ? ? ? ? ? ? First Ad – about sharing Australia – 1980? s „Welcome Back? campaign Mexico – The Tomato sauce dip along with the pizza The „Great Indian Treat? „Full Punjabi? Roped in Ringo Starr for the campaign Pizza hut in the iphone !!!! ? Papa John’s †¢ Proven, streamlined operating system. †¢World-class franchise support and business consulting ? Place †¢ 3,400 restaurants worldwide †¢ Papa Johns is in all 50 states of US and approximately 40 international markets. †¢ High Income zone ?Products †¢ 4 different size of Pizza †¢24 Types of Pizza †¢6 Types of Starters †¢3 Types of pasta †¢4 Types of Salads ? Price †¢ Range: 85 – 495 †¢Offers and coupons ? Promotion †¢ Online Marketing †¢ B2B Mobile Marketing †¢ CEO in advertisement â€Å"People Are Priority Always† ? Domino’s Pizza †¢ Founded in 1960. †¢ Entered India in 1996. †¢8500 outlets across 55 countries. †¢250 outlets in India †¢USP- Quick Home delivery ? Products †¢Pizza (Available in 3 sizes and various tastes) †¢Garlic Bread †¢Pasta †¢Veg calojne †¢chicken wings †¢Sandwiches †¢ desserts ? Price †¢Price Range- Rs 35 to Rs 430. †¢Barbell Strategy of Pricing †¢Various combo offers ? Place †¢256 outlets in India †¢All major cities of India †¢Located in Malls and Posh areas †¢Outlets strategically placed to serve the home delivery in 30 minutes †¢Four outlets in Ahmedabad †¢Focus on Home delivery ? Promotion †¢Initially focused their ad strategy on banners, hoardings . †¢Ã¢â‚¬Å¾Hungry Kya campaign †¢Tie up with MTNL – Hunger Helpline †¢Database based direct mailing strategy. †¢Localized taste †¢30 minutes home delivery. †¢Online Orders. †¢Advertisement by celebrities ? Domino? s Target audience ? Target Audience: ? Consumers who belong to the age group of 14 35 years ? People who love fast food and have been exposed to the western style of eating ? People who are upwardly mobile and on-the-go Ad Campaigns ? 1989 „One call does it all? Delivery in 30 minutes ? ? „Pizzamania? Chinese Pizza Fun Meal @ 45 /- ? ? †¢Most popular Pizza Outlet in Ahmedabad †¢ Started in 1999 in Ahmedabad †¢ By Sankalp Group of Restaurants †¢ Presence in Rajasthan and Gujarat †¢ USP- Unlimited Buffet †¢ Focus on American Taste of Pizza ? Products †¢ Soups †¢ Pizza (available in 3 sizes and variety of tastes) †¢ Garlic Bread †¢ Salad ( 34 types of salad) †¢Deserts? Price †¢Price for Pizza ranges from Rs 60 to Rs 335 †¢ Differential pricing for Unlimited Buffet at Rs 99. †¢Strategy focuses on high volume of sales at low margin. †¢Various combo offers called Meal Deals ? Place †¢Located in 7 cities of Gujarat and Rajasthan. †¢ Total number of outlets – 9 †¢ 3 outlets in Ahmedabad. †¢Located at Posh areas of cities. †¢ Express outlets at Maninagar ? Promotion †¢Unlimited Buffet in lunch and dinner is a big hit. †¢Design your own pizza. †¢Ambience based on American theme. †¢Increasing the number of outlets. †¢ Free home delivery. †¢Kids Birthday Party Offer. †¢More Variety of Food. ? One special mention from Tanzania ? Marketing through blogs http://vishalacharya. wordpress. com ? Business to a range of other products ? Emerging Players ? Papa John? s Pizza Express ? ? Vieira Pizza California Pizza Kitchen Largento? s Pizza. ? ? ? California Pizza Kitchen †¢ †¢ †¢ †¢ †¢ †¢ A casual dining chain with 252 restaurants Signed franchise agreements with two partners It expects to open a minimum of 15 restaurants Premium restaurants targeting High End Customers It has 27 existing restaurants around the globe This Los Angeles-based chain is known for its unconventional menu items ? E-Pizza ? It will be placed in the food and entertainment business. Triangle shaped pizza kid? s meal called the E-Meal Custom line of distinguishable Mini Coopers delivering pizzas and movies ? ? ? Additional data Frequency for Pizza Deciding factor for Pizza 6% 16% 12% 10% 21% Every two weeks Once a month 51% Once two month Once three month 17% 8% 4% 8% Cost Quality of Pizza Quality of Service 47% Queue Location/proximity Brand Ambience ? Additional data Preferred Complimentary With Pizza 0% 16% 14% Ice cream Cold drink Salad 70% Other 10% 0% 21% 57% 8% Preferred Outlet 4% Pizza hut. Uncle Sams Dominos Papa jones US Pizza No specific ? Interesting Facts ? Americans eat approximately 100 acres of pizza EACH DAY, or about 350 slices per second. There are approximately 69,000 pizzerias in the United States. Pizzerias represent 17% of all restaurants. (Source: Food Industry News) Pizza accounts for more that 10% of all foodservice sales. (Source: Food Industry News. ) 93% of Americans eat AT LEAST one pizza per month. (Source: Bolla Wines. ) 66. 66% of Americans order pizza for a casual evening with friends. (Source: Bolla Wines. ) ? ? ? ? ? ? Interesting Facts? Each man, woman and child in America eats and average of 46 slices, (23 pounds), of pizza per year. (Source: Packaged Facts, New York. ) Italian food ranks as the most popular ethnic food in America. (Source: National Restaurant Association. ) A study done by a U. S. Department of Agriculture statistician and home economist found that in a three-day survey period, 42% of children between the ages of 6 and 11 had eaten pizza. (Source: Smithsonian Magazine. ) 94% of the population of the U. S. eats pizza. (Source: Parade Magazine. ) ? ? ? ?Link to see pizzerias around the world http://www. business. com/directory/f ood_and_beverage/restaurants_and_ foodservice/restaurant_chains/pizza/ ? References †¢Industry Facts. Retrieved August 8, 2009, from Wikipedia: http://pizzaware. com/facts. htm †¢Advertisements of other brands. Retrieved August 8, 2009, from Wikipedia: http://www. pmq. com/index. php †¢Pizza. Retrieved August 8, 2009, from Wikipedia: http://en. wikipedia. org/wiki/Pizza †¢History of Pizza. Retrieved August 8, 2009, from Wikipedia: http://en. wikipedia. org/wiki/History_of_pizza †¢Pizza. Retrieved August 8, 2009, from All Facebook Interview: http://www. allfacebook. com/2009/02/pizza-hut-facebook/ †¢Pizza Hut from Wikipedia: http://en. wikipedia. org/wiki/Pizza_Hut †¢Pizza Hut Celebrates Successful Delivery to Space from space. com: http://www. space. com/news/spacestation/space_pizza_010522. html †¢Papa John’s: www. papajohnsindia. com †¢Pizza Hut: www. pizzahut. co. in †¢Papa Johns Pizza from Wikipedia: http://en. wikipedia. org/wiki/Papa_John%27s_Pizza ? References †¢Industry Facts. Retrieved August 18, 2009, from Wikipedia: http://pizzaware. com/facts. htm, http://www. pizzamarketplace. com/ †¢Advertisements of other brands. Retrieved August 18, 2009, from Wikipedia: http://www. franchisedirect. com/foodfranchises/pizzafranchises †¢Pizza. Retrieved August 18, 2009, from Wikipedia: http://en. wikipedia. org/wiki/Pizza †¢Current scenario of The Pizza Industry . Retrieved August 18, 2009, from http://www. pizzatoday. com/ †¢Pizza references and updates. Retrieved August 18, 2009, from http://ask. reference. com/information/Food_and_Drinks/Pizza-Industry †¢Snapshot of the Pizza Industry. Retrieved August 18, 2009, from http://www. franchisedirect. com/foodfranchises/pizzafranchises/ Time to go and grab a bite !

Ethical Issues in Addiction Counselling

Ethical Issues in Addiction Counselling Ethical Issues in Addiction Counseling Although counselors and psychologists remain focused in their professional ethics by following ethical standards which are similar; this is not the case in addiction counseling because counselors encounter different situations due to the nature of their counselees. O deal with this challenge is therefore imperative for the counselors to work towards realizing their ethical standards based on ethical standards of the counseling profession (Scott 2000). There are six unique ethical issues to be analyzed fully. The addiction treatment is not therapeutic as many processes psychology for it tends to be base more on faith than the scientific approach. The research being undertaken currently suggests that there is more research on the field of addiction and scientists have almost come into conclusion that addiction is a brain disease. Chemicals and their exposure to the brain is the main cause of addiction. Scott goes further to argue that drunkards recovering from alcoholism are not normal enough since the alcohol affects cognitive reasoning. However, the main problem is that many psychologists are known not to link alcoholism with clinical research to determine the interrelationship. This argument has elements of truth in tit because you can find that the practitioner rarely you will find them in touch with the research hence link is vital to addictive counselors and counselees. The greatest enemy to the promotion of integrated approach in harmonizing theory, research and clinical practice is tradition. Many practitioners think they know much from their experience and they hold on to the past ways of doing it. This is a clear indication of ignorance. For those who can not work within the disease model are advised to change to other forms of rehabilitation to safeguard many drug dependent from leaving the counseling censure. The addicts whom refuse to follow the classic disease model are said to be in denial or even adamant to change. Instead of forcing clients, to w ays that they do not like the counselors should be open minded and use the available methods. Hence, imperative to be open to look at the treatment model and whether it works or not and device new ways.Another very important point that affects Counseling addictions is the failure for professionals to agree on who is fit to handle these cases. Since this research is more complicated it requires advanced training which lacks with many addict counselors. The idea of uniformity rather than individualized training aimed at tackling the problems as per addict.Moreover there is questionable propensity of group work or team work. Since the professionals are not enough in this field then groups like Alcoholics Anonymous have come to aid their fellow alcoholics and they offer group approach counseling. With their dark past many of these addicts could have cognitive impairment because of using drugs and may develop antisocial behavior hence will not be in position to fit in the group discussio n. Furthermore, there is confidentiality and the federal laws are tougher on addictive law than the states this is made to encourage addicts to feel free to go for counseling without fear of being apprehended..In addition there should be clear cut demarcation between who gives the go ahead for counseling. Although, many of these decisions are made by people who are not sound it is advisable for the government to avoid forcing addicts to counseling like the law that incase you are caught driving and drunk you attend Alcoholics Anonymous. Incase the counselor finds the customer is not responsive it is the ethical responsibility of the counselor to stop the process otherwise there is no need to squander the customers money without results.In conclusion this article is scholarly because it has addressed paramount ethical issues affecting addiction counseling and the way forward. Ethics in Substance abuse Rehabilitation Most substance abuse practitioners are persons that are in recovery which means that this practitioners may have limited training in ethics thus they may encounter problems while trying to recognizing ethical dilemmas while in practice. This field lacks a framework within which it works consistently. In the past ethical problems in substance abuse were resolved using professional codes of practice of other fields e.g. medicine. However practitioners often feel that ethics is more of a personal issue thus organizations have been helping support practitioners sense of mortality and professional behavior through laws, regulations etc. Practitioners come from various training backgrounds which in turn affects their ethical background Howeverarticulate ethics and values can help improve and guide professional conduct.A clear set of standards and ethical framework may help practitioners clarify case management decisions and increase their competence in serving the clients because without a clear set of ethical standards for practice counselors may feel the pressure to comply with particular set of beliefs, causes etc. However a major setback undermining the achievement of good conduct is that many therapists are refusing to be part of any comprehensive program evaluation.The main aim of code of ethics according to Kerry in code of ethics is to; protect the health of the client by laying down standards of quality, provide guidance for professional behavior and also to protect and promote the professional identity and integrity of a profession. Ethical principles of rehabilitation counseling include; Autonomy which refers to independence, freedom and the capacity for self governance. States that the client should have autonomous voice in his/her treatment enabling him/her to make decisions. Beneficence which is an ethical principal that emphasizes an obligation to promote client welfare. Clients interests should be above the counselors. Non munificence refers to acting in a manner that does not harm the client. Rehabilitation counseling should function within the limits of the counselors role, training and technical competence and only on positions for which counselors are professionally qualified. Justice principle requires practitioners to treat clients fairly e.g. in the allocation of monies, resources and time. Also in the charging of professional service.Fidelity principle focuses on loyalty and honesty in professional relationships between councilors and clients, colleagues among others. It includes protection of clients personal information. Ethical dilemma exists when two or more ethical principle values come into conflict and suggest opposing courses of action..In conclusion findings of this article are scholarly in that they clearly show that substance abuse treatment field is rapidly changing. Treatment facilities are attempting to individualize therapy to meet the needs of a diverse clientele by increasing the menu of treatment option s, while more and more counselors are entering the field with less mentoring and limited training in ethics. Ethical practitioners are becoming more and more aware of the contextual forces in the profession that influences their ethical practices. Confidentiality in Substance Abuse Counseling Confidentiality has been defined in The Social Work Dictionary as: A principle of ethics according to which the social worker or other professional may not disclose information about a client without the clients consent. This information includes the identity of the client, content of overt verbalizations, professional opinions about the client, and material from the records. In specific circumstances, social workers and other professionals may be compelled by law to reveal to designated authorities some information (such as threats of violence, commission of crimes, and suspected child abuse) that would be relevant to legal judgments.In the 1996 revision, confidentiality is highlighted in three specific areas of practice: with clients, with colleagues, and in research. In Section 1.07 of the current Social Work Code of Ethics eighteen different categories of responsibility social workers have towards their clients confidentiality are outlined .The fact that there are eighteen provis ions, more than any other area in the code, demonstrates the importance of confidentiality to the profession of social work. These points specifically address what is considered confidential material, with whom and when that material can be released, and when and how this information should be explained to clients. Specific highlights include: Social workers have permission to disclose information only with the proper consent of the client. Social workers should inform clients about confidentiality, and when and to whom disclosure is appropriate. Social workers cannot disclose information to third party payers without consent of the client. Social workers should not discuss confidential information unless privacy can be assured. Confidentiality should be maintained in a technological office that includes computers, faxes, and cellular phones.Exceptions to confidentiality; there are times in the course of the client-worker relationship that the client may voluntarily rescind confiden tiality. There are other times where confidentiality is not legally binding on the social worker. These circumstances relate to safety of the client or others. Important issues related to confidentiality include client consent, duty to warn, and privileged communication. Consent. There are many times where it would be beneficial for a social worker to talk to others who are involved in the clients life. This might focus on obtaining third party reimbursement, additional history, collateral collaboration, court testimony or sharing information with other service providers. With managed care, clients generally want reassurance that their sessions will be covered, but that only the minimum amount of information is provided to the insurance company (Corcoran Winslade, 1994). Therefore, clients often allow social workers to release information to insurance providers, including diagnosis and treatment plans, but rely on workers to not divulge every aspect of their drug and/or alcohol use .A second occasion when a social worker may seek a clients consent is in pursuing additional history from collateral sources or corroboration of information. This will occur primarily during initial assessment; however, it might take place later during the treatment process. For instance,when a client is admitted to a psychiatric unit, there may be a need for additional information such as family history of psychiatric disorders or substance abuse, the precipitating event, or the clients current living arrangements. Such additional information, usually provided by a family member, may be beneficial in making an assessment and verifying a clients information. Findings of confidentiality in substance abuse counseling are scholarly in that it shows how applying the standard confidentiality rules for basic social work practice is not adequate or acceptable when working with substance abusing clients and may well cause legal and ethical difficulties. Comparison is most exhibited in the a bove articles mostly in the way of addressing practitioners know how which is clearly a hindrance in effective counseling. All articles observe reluctance on part of therapists in observing ethics code. Also all three articles address ethical issues in counseling. Furthermore all articles observe the importance of practitioners to observe code of ethics. All three articles support each other.Information in all the articles can be synthesized in terms of observing substance councelling which is discussed in all the articles. This can address all issues brought forward in addiction councelling. By broadly talking about ethical issues in substance addiction councelling, this will address all concerns.

Robertson Davies Fifth Business Essay -- Robertson Davies Fifth Busin

Robertson Davies' Fifth Business In the novel 'Fifth Business', the author Robertson Davies is successfully able to relate both the themes of magic and religion throughout. He achieves this relationship between the themes primarily through the characters and their actions. Dunstan Ramsay, Paul Dempster, Mary Dempster and Liselotte Vitzliputzli all help to illustrate the close relationship between magic and religion. One of the characters that Davies uses to relate the theme of magic and religion is Dunstable Ramsay. Dunny was brought up in a Scottish Presbyterian family in Deptford, Ontario. While in the war, he kept himself busy by reading the New Testament and states 'Arabian Nights and the Bible were getting pretty close', referring to both magic and religion. After servicing in the war, Dunstable is renamed Dunstan by Diana after Saint Dunstan. Dunstan's study of saints becomes his passion and he later travels around the world in search of information about several living saints. During his search for saints, Dunstan coincidentally comes across Le grande Cirque forain de St. Vile and Illusions, a circus where Paul Dempster preformed magic. This clearly indicates how Dunstan is related to both magic and religion. Paul Dempster, another character in the novel illustrates the relationship between magic and religion. Paul is the son of Mary Dempster who Dunstan considered to be a saint. His father, Amasa Dempster is the Baptist parson of Deptford and is considered ...

Essay --

A characteristic property can help identify a substance. A characteristic property will never change even when the volume of a substance is varied. A characteristic property also does not change when a substance changes state in matter. A physical property cannot identify a substance. A physical property will change when the volume of a substance is varied. It can also change when the substance changes state in matter. For example, if the volume and mass of a substance changes then the physical appearance will also change. However, the density, which is a characteristic property, will not change at all. The boiling point of a substance is the temperature that a substance changes from a liquid to a gas. The boiling point of a substance is a characteristic property because the boiling point of a substance will never change even when the volume and mass changes. The only thing that will change is the time that it takes to reach that temperature. If the mass and volume of the substance is small, then it will take a small amount of time for the substance to reach the temperature. However if the mass and volume of the substance is larger, then it will take a longer time to reach the temperature. The purpose of this lab was to see if when the volume of a substance changes so does the boiling point. The procedure of the lab on day one was to get a ring stand and clamp, then put the substance in the test tube. Then put the test tube in the clamp and then get a Bunsen burner. After that put the Bunsen burner underneath the test tube to heat it. The procedure of the lab for day two was almost exactly the same, except the substances that were used were different. The hypothesis was accepted. The hypothesis was if the am... ...roup seven had were that day one plateaued at a lower temperature than day two. It was learned that changing the volume of the same substance will never change the boiling point of the substance. However having two different substances with the same volume will result in two different boiling points. The purpose of this lab was to determine if changing the volume of a substance will change the boiling point. This is useful to know in real life because if someone wanted to boil water to make pasta and did not know how much water to put in the pot. If the person knew if changing the volume of a substance will not change the boiling point, but only alter how much time it takes for the substance to reach the temperature. Then the person would know that it would be better to not put too much water in the pot, because it would take longer for the water to boil.

The destructive results of Insomnia

Insomnia is one of widely-spread sleep disorders which as a result of worries, fears, anxiety and bad brain patterns function make a person unable to maintain his/her sleep. The people suffering from insomnia become irritable the next day and often worry about the coming night when they will have to fight for sleep.As a result during the day people may meet unexpected desire to fall asleep what completely ruins the course of the day and leads to stress and depression. A person with Insomnia may also suffer from other sleep disorder such as sleep apnea, narcolepsy, and restless legs syndrome.The destructive results of Insomnia make us to think of it as a serous mental disease, however it is only a symptom caused by medications, psychological condition, inappropriate sleeping habits or by other stressful events. Among the medications that may greatly contribute to the progression of Insomnia are caffeine, tobacco, alcohol, antidepressants, amphetamines, diuretics, appetite suppressants and different drug products including cocaine and marijuana.The extent to which a person can be imposed to Insomnia has two levels of difficulty. The primary Insomnia defines a person who is having sleep problems are not directly connected with any other health states or problems. Secondary Insomnia means that a person’s inconveniences with sleep are associated with inherent health conditions such as depression, cancer, heartburn, asthma or others. Because of their pain and medications they are taking they start to have other health problems which are connected by the chain of successive conditions.Sleep disorder in its primary level can be easily treated if a person take make a habit from the following activities: ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Regularity of sleep times; ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Comfortable conditions for sleep (bed, temperature and lightening); ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prevention from accepting the stimulants (e.g. coffee or ciga rettes); ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Practice of relaxation methods; ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Avoidance from taking naps during the day.  Medicines interference into Insomnia treatment is not required as it can be treated with setting new sleeping habits. However for short-term Insomnia one can use over-the-counter sleeping drugs. It is important not to use them regularly as there may appear dependence upon them and create the situation of good sleep impossibility unless the drug is used.Treatment for long term Insomnia requires more complex procedure. First it is needed to conduct a first treating of any underlying conditions or health problems that are determined to cause Insomnia. If Insomnia progresses one can chose either to go through the behavioral therapy or start to accept medications. The first method helps people to replace their ways of living and focus on achieving of specific goals while gaining more control over their lives.Professionals in the fi eld of advancement of Behavior Therapy identify some common goals of behavior therapy. The Insomnia persons should follow this goal which requires for them to use only one bedroom for sleep (Acting), try to understand how his/her stresses influence the sleep (Feeling), to realize that at least 7 hours of sleep is a must for everyone (Thinking), to integrate diet and exercise to encourage the sleep (Dealing), and to train himself/herself in self-management skills (Coping). Medical therapy by contrast with Behavioral therapy has side effects and must be used with caution.Bibliography:1. Fogel J (2003). Behavioral treatments for insomnia in primary care settings. Topics in Advanced Practice Nursing eJournal, 3(4).2. Morgan K (2003). Daytime activity and risk factors for late-life insomnia. Journal of Sleep Research, 12(3): 231–238.3. â€Å"Insomnia Help / Behavioral Treatments for Insomnia†http://www.helpguide.org/aging/insomnia_treatment.htm  

Living Story Essay

The development of Georgetown has attracted many tourists flocking here to scan the place. However, the increased new openings of shop lots have given the town a new lease of life in addition to its tonnes of heritage buildings. By chance Wu Han Ren, Ru Zhi Xing and Lee Wu Xin talked about the town and what was missing from it. That brought 14 Living Story back to life, to showcase the day-to-day living of Old Georgetown. Since Ru and Lee have been working in Shanghai, China, they have to travel to various places regularly and have visited the fabled Xin Tian Di, a place that holds the historical and cultural legacies of the Chinese metropolis. The enclave also gave the duo an idea that Penang could actually become some place like that. â€Å"Along the road in many tourist attractions in other countries, we would see stalls selling local delicacies and souvenirs which make the place all the more vibrant. â€Å"However, tourists visiting Penang will only be greeted by rows of listless shophouses, warehouses and empty residences, many of which are uninhabited and locked. † Living museum It was August 2009 when Wu, Ru and Lee decided to set up a living museum in town. They had looked at many different locations and finally decided on the shophouse beside Seh Tek Tong Cheah Kongsi on Armenian Street. â€Å"The tenancy contract of the house was about to expire when we contacted the owner. We picked the house because it exuded the feelings of an old building. â€Å"It has been found that the house could have been built in the 1850s and is at least 150 years old today! † Wu said the house was formerly used to accommodate foreign workers. Despite its location in the heart of Old Georgetown, the house has never been put to proper use. Since the original house was quite shabby, they requested the owner to do some renovation and they later tore down the room partitions to make the old house more spacious. Day-to-day living The living museum is divided into three parts where the front part of ground floor is used for the sale of souvenirs, day-to-day items and handcrafts. The rear part of the house has been specifically designed for the display of artistic exhibits. Since old houses in Penang were designed largely in Chinese style and in particular Shanghainese style, many Shanghainese memorabilia could still be found in these houses. Wu hopes to recreate the first floor of the house into a museum showcasing the day-to-day living of Old Penang by next year so that tourists could get a better understanding of life in Old Penang. In order to promote reuse and recycling, all the furniture inside the house have either been donated by people or picked up by them. Wu admitted that local tourists are not too keen to buy the souvenirs and handicrafts as they are more interested in the furnishings and designs of the building. On the contrary, foreigners are more avid in buying the souvenirs. â€Å"I hope more people will harness the advantages of Georgetown to open more unique shops to promote the local cultural heritage at the same time luring more tourists here. † Shop Briefly Menu Penang Buses Ticket 70’s~80’s, exhibit in 14 Living Story Taishogoto (Japan) /Bulbul Tarang (India) The taishogoto or Nagoya harp, is a Japanese stringed musical instrument. The name derives from the Taisho period (1912–1926) when the instrument first appeared. It has also become naturalized in East Africa, often under the name Taishokoto. The taishogoto consists of a long, hollow box with strings running its length. Above the strings are a span of numbered typewriter-like keys, which when depressed fret or shorten the strings to raise their pitch. It is played lengthwise and strummed. There are also electrified versions of the instrument. The taishogoto bears a close resemblance to the Bulbul Tarang from India, and the Akkordolia from Germany, all sharing the same principle of using keys to press down on strings to change their pitch. Handmade Passport Cover Handmade Curtain (only 6 pieces) Handmade Table Mat Penang Marriage Certificate from 1940 Penang Lottery Tickets 70’s~80’s

Lucy vs. Zehmer

Case Brief:W. O. LUCY AND J. C. LUCY v. A. H. ZEHMER AND IDA S. ZEHMERFacts of the Case:After several drinks, Zehmer (D) wrote and signed a contract in which he agreed to sell his farm to Lucy (P) for $50,000. Zehmer insisted that he had been intoxicated and thought the matter was a joke, not realizing that Lucy had been serious. Zehmer was trying to get Lucy to admit to not having $50,000. Lucy claimed that he was not intoxicated and believed that Zehmer was also sober. Lucy brought suit for specific performance when Zehmer refused to complete the transaction.The trial court ruled for Zehmer holding that Lucy had not established a right to specific performance. On appeal the Supreme Court of Virginia found that Zehmer was sober enough to know what he was doing and that his words and actions warranted a reasonable belief that a contract was intended. Question: In determining whether a party has made a valid offer, how does the court determine whether the party had the intent to contr act? Holding: The Supreme Court of Virginia reversed the decision of the Circuit Court of Dinwiddie County, Virginia and stated Zehmer had signed a binding contract.Reasoning:The parties of a contract do not have to mentally agree to the deal. If their words or actions have the reasonable meaning of a serious business transaction, undisclosed intentions are immaterial and do not render the contract unenforceable. A contract must have a good faith offer and a good faith acceptance with terms of consideration known by each party. The court ruled that just because Zehmer had not mentally agreed to the deal, his conduct indicated to Lucy in a reasonable manner that the transaction was not a joke, and Lucy had no knowledge of Zehmer’s mental assessment.